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How Immersive Ticket Passes Can Engage Fans Globally

NFT tickets cultivate communities that go beyond physical limitations.

No matter the type of experience, going to a live event and immersing yourself in something truly special can be life changing. From dazzling displays to serendipitous surprises, live events can bring people together from all walks of life. Transcending beyond ethnic, religious, or political boundaries, live events bring individuals together and during that one moment, there is harmony across all attendees.

With technology evolving further into the Web3 ecosystem, archaic platforms that have historically supported event creators are now made obsolete. Decentralization of data and transparency of costs render even the most elite ticketing platforms chilled to their core. The reason is simple - Web3 technology is making it cheaper, faster, and easier to do what these traditional platforms spent 2+ decades doing.

On the other side of the coin sits the fans, begging for more immersive experiences and for their “ticket stubs” to do more for them. NFT ticketing brings that power to the event creators, enabling deeper engagement with each fan on a more personal level.

Below are a few ways in which NFT ticketing platforms like are modernizing the event industry and enhancing experiences for fans.

Fusing the IRL with the Metaverse

Whether a newbie or master of Web3, odds are you’ve come across the term “Metaverse”. Metaverse is the internet iteration of a virtual world in which users are immersed as Avatars and can interact basically the same as in real life. You can attend events, purchase merchandise, and even own virtual real estate. The exciting opportunity is that more and more people are noticing and adopting lives within the Metaverse, becoming an area of increased focus for event creators.

Recently Decentraland, an iteration of the Metaverse, hosted a live concert with Björk, Ozzy Osbourne, Soulja Boy, and many more, within their Metaverse. Benefits included “back stage access”, signed merch and live performances - yes, live even in the Metaverse. These types of immersive events are only going to continue to increase; both in size and number.

Growing Community Beyond Boundaries

There’s a community behind every live event that brings people together under a common bond. Everything within an event is tailored specifically to the community, but these communities differ from the traditional concept. These communities are global, growing beyond earthly boundaries and casting aside closed-minded thoughts in order to live in harmony with one another, if only for a moment.

Take Woodstock for example. This event is estimated to have had over 500,000 attendees, all of which came together under a common bond - peace and love. With decades of technological innovation at our disposal, it’s become as simple as hitting “follow” to connect with people from all over the world. Now infuse an immersive experience with the ability to connect with that community and you’ve created an ecosystem that fosters collaboration, acceptance and progress.

Access to Exclusive Benefits

A key favorite of the events industry is the generation of FOMO - Fear of Missing Out. Exclusive content access is part of this. Think about it - how often do you go to a concert and look at what all benefits VIP has knowing your wallet only allows for nosebleed seats at best. These exclusive perks make it reasonable to justify the cost … but make sure to pay your rent first.

With NFT ticketing, wallet IDs can be matched up to reward benefits, gating these benefits with criteria that must be met first. The most common type is token/NFT gating. This means in order to access the benefits listed, the wallet must contain a certain kind or amount of a token or NFT.

Perks can be as unique and desirable as the event creator makes them. Secondary markets make POAP (Proof-of-Attendance-Protocol) NFTs desired among collectors. Airdrops for certain pass holders with free tickets to shared community events instills collaboration throughout the ecosystem. The single unifying piece in all of this however remains the same - the NFT ticket.

Phygital Memorabilia

A growing need especially for younger Millennials and Gen Zers, phygital memorabilia gives NFT ticket holders access to merch both in the real world and in the Metaverse. Avatars within the Metaverse are customizable, so brands & event creators can provide merch similar to now, just virtually. This means hats, shirts, pants, shoes, jewelry - all of this can be provided to attendees based on the actions they take.

Don’t limit the phygitals to just merch though. Provide backstage access to live concerts, clippings from conferences with premium content features, or Airdrop rewards to NFT holders for completing tasks. The phygital can be as unique and defined as you want to make them.

Even with NFT ticketing solutions like, the industry is still in its infancy. As Web3 technologies continue to evolve, so will the NFT ticketing solutions available. The true differentiator between the solutions lies with one focus - how immersive ticket passes will engage fans globally. has over a decade of experience in the live events industry. Listening to the demands of event creators and fans alike, is building an NFT ticketing ecosystem that goes beyond the ticket stub.


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